“It’s not uncommon to hear “valar brewghulis” spoken in the halls of the brewhouse, so we were secretly hoping that Valar Morghulis would be the winner. “The fan response to the beers has been so incredibly positive that we thought it would be a fun reward to ask them to play an active role in selecting the fourth beer,” said Bill Wetmore, Director of Marketing for Brewery Ommegang. Thousands of fans cast their votes during the contest, and Valar Morghulis was the clear favorite with almost half of the votes. As the name for the new beer, the phrase won out during the December poll over Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad). As Arya Stark continues her journey to track down what family she has left and to avenge those who have fallen, she adopts the High Valyrian phrase as a mantra against the people she wants dead. Valar Morghulis is a central thematic element in the critically acclaimed show’s fourth season, which recently debuted to record ratings. The voting also determined the style of the new beer – an Abbey Dubbel – which is perfectly represented by the “two-headed” coin which will adorn the labels. In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show decided that “all men must drink” as well when they voted the foreboding phrase as the name of the newest beer in the Game of Thrones collaboration between HBO and Brewery Ommegang as part of a late December Facebook poll.
Ommegang beers are only exported to a few provinces of Canada at the moment so Valar Morghulis will only be available outside of the United States in British Columbia, Ontario, Manitoba, Alberta and Saskatchewan. Ommegang is not available in North Dakota, South Dakota, Mississippi, West Virginia, Idaho, Montana and Wyoming so unfortunately Valar Morghulis will also not be for sale in these states. To answer the big questions up front: Valar Morghulis will be available this fall. Today we're happy to share additional details about the new beer with you! Yesterday, Mashable announced the name and style of our fourth Game of Thrones-inspired beer.
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